Success Story

Client: Ben, owner of a Tropi Huts short-term rental in Rio Grande, PR.

Challenge: Low occupancy during off-peak months (Jan-Mar) despite competitive pricing.

Solution: Ben partnered with VíveloPR to create a voucher campaign offering $50 off stays of 3 nights or more during the off-peak period. The vouchers were distributed via:

• Social media ads targeting travelers to Puerto Rico.

• Email blast marketing.

Results:

• 30% increase in occupancy during off-peak months.

• Higher average booking value (longer stays due to 3-night minimum).

• Cost-effective: ROI of 5:1 (every $1 spent generated $5 in bookings).

• Increased brand visibility with social media buzz and digital marketing.

Conclusion: VíveloPR successfully boosted bookings during slow periods without cutting prices significantly, leading to higher revenue and brand exposure. Calendar proof beneath.